Logo de Caractères Paris, valorisation des marques par l'artisanat d'art contemporain

Art Crafted for Brands

Expertise

Brand Elevation through Contemporary Art Craftsmanship

Caracteres is the pre-eminent agency specialising in brand enhancement through Contemporary Art Craftsmanship. Our aim is to highlight the identity of brands, houses and institutions through the orchestration of the creative work of craftsmen. In our digital and dematerialised world, Caractères’ intention is to develop a tangible and vital link between brands and their audiences, thus expanding their potential for real, emotional and human experiences through the use of Art Craftsmanship. In its role as strategist and storyteller, Caractères creates and produces objects, limited editions, experiences and staging of authentic aesthetic and emotional value in order to promote brands and inspire their audiences. The agency acts as both a talent seeker and intermediary via its exceptional network of craftsmen, artists and material designers, and in this way, is committed to heightening the perceived uniqueness of each brand, house or institution. These alliances between brands and tomorrow’s art artisans, characterize a vision of beauty and work to its transmission, engaging the «aesthetic responsibility» of the brands towards society and its communities. 

In our digital and dematerialised world, Caractères’ intention is to develop a tangible and vital link between brands and their audiences, thus expanding their potential for real, emotional and human experiences through the use of Art and Materials.

In its role as strategist and storyteller, Caractères creates and produces objects, limited editions, experiences and staging of authentic aesthetic and emotional value in order to promote brands and inspire their audiences.

The agency acts as both a talent seeker and intermediary via its exceptional network of craftsmen, artists and material designers, and in this way, is committed to heightening the perceived uniqueness of each brand, house or institution.

These alliances between brands and the craftspeople of tomorrow characterise a vision of beauty and work toward its transmission, engaging the 'aesthetic responsibility' of brands toward society and its communities.

#1. BRANDING CONSULTANCY

Bruno Paillard - Conseil en valorisation de marque

The recommendation of strategic projects
Conceptual creation and storytelling
Talent sourcing though our access to an exclusive catalogue of contemporary craftspeople

#2. EXPERIENCES & WORKSHOPS WITH ARTISANS

Johé Bruneau, Ruinart, Plateau upcycled

Presentation by craftsperson
Demonstration of skills
Workshop visits
Tailored-made Exhibitions

#3. OBJETS D'ART & ÉDITIONS LIMITÉES

Editions limitées pour Dom Pérignon, copyright Dom Pérignon

Personalisation and collaboration
Limited edition collections
VIP client gifts
Decorative art objects

#4. SETTINGS, DECORS & VISUAL MERCHANDISING

Morgane Baroghel, Décors, scenographies

Customised boutique, restaurant or hotel décors
Events, pop-ups and window dressing
In-situ work of art installation
Set design

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